The Saint Lucia Tourism Industry, The
Association of British Travel Agents & UK TRAVEL FOUNDATION TO OFFER
TRAINING ASSISTANCE TO INDUSTRY PARTNERS
Hoteliers, excursion providers,
DMC’s among those to benefit from free developmental workshops!
SAINT LUCIA (January 31, 2014) – Tourism partners across a wide spectrum of the industry are in
line to benefit from training in key frontline areas designed to better target
the British market.
The training, taking the form of a series of
workshop seminars, comes as a direct result of a partnership involving the
Saint Lucia Tourist Board, the Association of British Travel Agents (ABTA) and
UK charity Travel Foundation.
Taking place
From February 3rd -4th in the north and then again from
February 6th -7th in the south, the training will include
hoteliers, excursion providers, destination management companies and taxi
drivers. Both entities will be presenting on ideas, trends and opportunities to
improve and thereby increase visitor expenditure and passenger traffic to the
island particularly from the United Kingdom market.
The programme will
also see the introduction to a training manual on how to design and then sell
excursion products to UK tour operators. Over the following five months, there
will be ongoing support offered electronically from the Travel Foundation to
help grow on-island businesses.
One lucky winner
will be chosen to take their business offer directly to tour operators, hotels
and destination management companies with a place at the Saint Lucia Showcase
in London this September. This fantastic opportunity includes flights and
accommodation in London.
Julie Middleton,
the Travel Foundation’s Industry Programmes Manger said, “we are especially
interested in excursion providers who currently run informal excursions; boat
trips, guided walks, community tours.
Our training can really help them to increase business.”
With 13 weekly
flights, and plans to boost revenue and passenger traffic from the UK to Saint
Lucia, it is important to review how Saint Lucia meets the needs of the British
guests and additionally to get an update from the UK industry.
Deputy Director of
Tourism Tracey Warner-Arnold said, “This is a fantastic opportunity for
excursion entrepreneurs to move up a gear and expand their businesses. And for
the lucky winner who gets a place at the Saint Lucia Showcase in London this
September, it could be life-changing.”
As part of the
overall programme, industry partners will also benefit from training in Crisis Planning
and Management on February 5th. Topics to be covered include What
constitutes an emergency situation; Impacts on a destination, local population and the travel industry; Why
plan for a Crisis; Managing a Crisis or Emergency situation and Post Incident
Management focusing on Customer Care, Destination Support, Staff support, and Review
of emergency procedures.
Space availability
for the training workshops are offered on a first-come-first-serve basis and so
interested persons are encouraged to register now to secure a place.
For
more information about the island of Saint Lucia call 1-800 456-3984, or 1-888
4STLUCIA or visit www.saintlucianow.com.
About Saint Lucia
One of the Windward
Islands of the West Indies '
Lesser Antilles ,
Saint Lucia Caribbean archipelago. The "Helen of the West Indies ," Saint
Lucia is known for its natural beauty and diverse
attractions, including the signature Piton Mountains Castries ,
quaint fishing villages along the coastline, and the annual Saint Lucia Jazz
festival. Saint Lucia 's wide
range of accommodations includes world-class five-star resorts, all-inclusive
resorts, intimate inns and value-oriented properties.
For more information, visit www.saintlucianow.com
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